“Stop Smoking”: the video

“Stop Smoking”: the video (ENGL SUB) 

A motivational video titled very simple and straightforward.

This video includes the participation of three testimonials: Elena Barolo (presenter, actress and blogger), Sergio Muniz (model and actor) and Igor Cassina (Olympic champion in artistic gymnastics –Golden medal at Athens 2004).


A bad habit that weighs not only on the health but also on the pockets: almost € 30 million up in smoke per day, 11 billion per year.

Despite a decline in smoking in Italy over the last 15 years (from 31% in 1998 to 21% in 2013), smokers are still over 10 million people, resistant to give up the smoking habit. Women who smoke are growing more than men. This was revealed by Gfk Eurisko survey commissione by WALCE with the support of Lilly during November, the Lung Cancer Awareness Month – LCAM.

‘Stop Smoking’ is asked by the Association against a vice that is also the only recognized risk factor for lung cancer that kills 160,000 people each year. ‘Stop Smoking’ is also the title of the video realized by WALCE with three well-known Italian people Elena Barolo, Sergio Muniz and Igor Cassina with the goal:to stimulate people to quit the cigarettes.

Milan, November 5, 2013 – The habit of smoking continues to claim victims and consents. It’s still an unhealthy habit for 10.2 million Italians despite being the only definite risk factor for the development of lung cancer, responsible for almost 30% of deaths among the cancers known, able to kill more people than colon, breast and prostate cancer combined.

To turn the spotlight on smoking and its consequences , the month of November was dedicated all over the world to raise awareness about this disease and on this occasion WALCE (Women against lung cancer) with the support of Lilly Italy, commissioned a new survey to Gfk Eurisko on Italian smoking habits, carried out using a 15 year data and with a particular focus on women and smoking.

According to the survey which used data from 9560 individuals aged 18 years and representative of the Italian population, the number of smokers has declined in Italy in the last 15 years (from 31 % in 1998 to 21% in 2013), but smokers are still over 10 million people and they smoke more than 14 cigarettes per day and are resistant to quit (8 out of 10 have never tried to do it). Assuming an average package price about 4€ we are talking about almost 30 million€ spent each day and 11 billion per year. And other costs include health, public health, quality of life costs and the consequences for those who receive the effects of passive smoke.

“An habit which has dramatic consequences not only on the general level of well-being and smoker quality of life, but also on the numbers of cancer patients considering that smoking is still responsible for 85% of lung cancers,” said Silvia Novello – Pneumo – oncologist at the Department of Oncology, University of Torino, AOU San Luigi Orbassano (TO) and President of WALCE non-profit organization.

“Lung cancer also in Italy has the reputation of Big Killer with a steady increasing incidence and the number of new cases per year is around 35-40.000/100.000 inhabitants, with a mortality rate of 81/100.000 in males and 12/100.000 in women. However therapeutic innovations give good signs, because they are bringing more and better results in terms of survival and quality of life, particularly due to the advances in diagnostic and therapeutic referring to the treatment personalization and the introduction of new molecules and/or therapeutic approaches. This allowed to the advanced stage disease, to overcome the median survival of a year that for a long period seemed to be an insurmountable barrier for researchers and clinicians .”

“And exactly women – continues Dr Novello – seem to require a more specific awareness activity considering that, from data available nowadays, it seems that the proportion of women who smoke is increasing compared to males, and they find it harder to stop even in particular moments such as pregnancy. It is not a coincidence that the lung cancer, earlier the exclusive prerogative of the male gender is now one of the cancers that scares or better said, should frighten even women”.

Women and smoking

According to the analysis carried out for the occasion by Gfk Eurisko, the percentage of women among smokers is increasing (compared with a decrease of men). Currently there are 4.5 million women who smoke, concentrated in a band of middle age (between 25 and 54 years). In the last fifteen years, the percentage of smokers has dropped by 6 percentage points comparing the 13 points of male smokers. In half cases they have children and 1 out 4 women has minor children. In the most of cases their parents were used to smoke and all the women who smoke before having children have started again, on average, within 8 months after giving birth. Thinking about the reasons for quitting, the first place is for the cost (sign of the strong impact of the economic crisis) and serious health problems: important and growing more than in the past, also the sensitivity to passive smoking and the social stigma. But the reasons that have really pushed to quit must be sought in the experience of everyday problems and attention to themselves and to others (small disturbances, addiction, being a positive model for their children).

“Stop Smoking”

“There are no alternatives” Dr Novello confirms again. “The only real solution, certainly not simple, with very different implications from one person to another, is to completely quit this habit. For this reason – she continues – we realized a motivational video titled very simple and straightforward, ‘Stop Smoking’ which will be part of our awareness campaign at national level. This video includes the participation of three testimonials: Elena Barolo (presenter, actress and blogger), Sergio Muniz (model and actor) and Igor Cassina (Olympic champion in artistic gymnastics –Golden medal at Athens 2004). The video was produced thanks to an unrestricted grant of Roche.

Italian identikit of the smoker and how has it changed compared to the past?

6 out of 10 are young – mature (80 % are under 54 years old) men, concentrated in the population segment with a socio-cultural profile lower than non-smokers, although a third of them went to the college and 10% has a degree. 4 out of 10 live with their children, half of them are minors and 1 out of 2 smokes also in the house. Compared to 15 years ago the socio-cultural level is growing (in line with the general trend of the population) and the percentage of female smokers is growing too. Nevertheless we observe a positive phenomenon: younger smokers are decreasing, as a sign that the social influence and regulations favored a lower access of young people to smoking habit. From the psychological point of view someone who smokes describes himself as a person who loves novelty and risk, more nervous and impulsive and less orderly than those who do not smoke. Towards his health he shows a greater fatalism and less preventive care.

What is the smoking impact on quality of life and health?

Comparing smokers with non-smokers in the same age group we can notice that smoking is strictly related to the quality of life, the perception of one’s state of well-being (physical and mental) and the actual state of health. Anyone who smokes has a more critical perception of all the indicators of quality of life (income, education, employment, housing, health and suffering), evaluates in a more negative way his health state (physical and mental), declares to suffer more for episodic disorders (headache, sore throat, cough and heartburn) and chronic ones (circulatory problems, asthma and diabetes).

Smoking is related to a quality of life and health status significantly worse for smokers than for non- smokers.

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